212ai

Human Activity Mining Protocol

HAMP — Human Activity Mining Protocol

HAMP turns real, signed-in user activity into a tamper-evident ledger — the raw signal behind personalized journeys, smart targeting, and AI-powered insights.

HAMP overview

Watch: Understanding HAMP

Reward your users with real value

Customize your users’ success goals.

Personalized Journeys

Tailor every experience to each user — by role, activity, and preferences — so the right path finds the right person.

Intelligent Targeting

Reach the right users with the right message at the right moment, driven by real activity signals.

Actionable Analytics

Measure engagement and impact with comprehensive, tamper-evident analytics and reporting.

Seamless Integrations

Connect HAMP with the tools and platforms you already run for one unified, friction-free workflow.

Multi-channel Delivery

Meet users where they are — mobile, desktop, and in-app — with one consistent message.

AI-powered Insights

Let AI surface what matters and optimize your engagement strategy from every captured signal.

Turn activity into outcomes.

Tell us about your workflow and we’ll show you HAMP running on your own data.